Marketing Automation & Martech Expert - MDFB
Job Description.
• Design, build, and optimize automated customer journeys using platforms like Insider, Salesforce Marketing Cloud, MoEngage, CleverTap, etc.
• Set up and manage multi-channel campaigns: App push, Web push, Email, SMS, ZNS, Web/App pop-ups...
• Collaborate with product, business, data, and tech teams to personalize messaging based on customer data and behavior.
• Analyze campaign results (CTR, CVR, ROI…) and continuously A/B test to improve performance.
• Map user events, define triggers, and configure real-time workflows and lifecycle automation.
• Ensure smooth Martech stack integration with other systems (CDP, CRM, tracking tools…).
Job Requirements
• 2–5 years of hands-on experience in executing campaigns on Marketing Automation platforms.
• Strong knowledge and implementation experience with MKT automation platform.
• Experience in customer segmentation, event-based triggers, campaign logic, A/B testing.
• Practical knowledge of multi-channel messaging: App push, Web push, Email, SMS, etc.
• Strong analytical mindset and independence in problem-solving.
• Experience with affiliate marketing platforms (e.g.. Accesstrade, CJ…).
• Familiarity with performance marketing platforms:
o Facebook Ads Manager, Google Ads, and tracking across ad networks.
• Understanding of tracking & attribution tools (e.g., Google Tag Manager, GA4, Firebase, AppsFlyer, Adjust, Branch…).
• Experience working with:
o Landing page & Website CMS (e.g., WordPress, Webflow, Shopify CMS, HubSpot CMS, Ladipage…).
o Chatbot platforms (e.g., Livechat, Tawk.to, BotStar, ManyChat).
o Email marketing tools (e.g., Mailchimp, Sendgrid, Braze…).
o CDPs/CRMs (e.g., Salesforce, Segment, HubSpot, Bloomreach…).
• Experience with pixel setup, event tracking, and data layer configuration on websites or mobile apps.
• Understanding of personalization and dynamic content generation on landing pages or web/app banners.